You are reading the wrong column, the prices you refer to are the dealer cost. The retail price of those two options was $15.80 and $375.99 for AC.
You are right that you could get a lot of nice options for the price of AC.
For the price of AC you could instead order power steering, power disc brakes, Radio, rear speaker, wood wheel, tilt wheel and hideaways.
Btw, even though this car isn’t loaded $4,800 was big money for a GTO in 1970. Typical delivered price of a GTO was $4,000 to $4,300. That extra several hundred dollars was a lot in 1970 dollars and you tended to get nothing extra when you traded it in.
In those days the options that paid off at trade in time were power steering and brakes, automatic, AC, radio, vinyl top and on sporty cars like a GTO maybe a console and rally wheels. All other options added almost nothing to trade in value.
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My Break Away Squad
1969 Fbird (Base, 350 & Sprint Cvt’s - 400HO & TA Hardtops)
1969 LeMans (2dr & 4dr Hardtop and a Cvt)
1969 LeMans Safari 2 seat Wagon
1969 GTO (2 Cvt, 2 Hardtops & Judge Hardtop)
1969 Catalina (3 Cvt’s & a 2dr hardtop)
1969 Ventura 2 Seat Wagon
1969 Executive 4dr Sedan
1969 Bonnie Cvt
1969 Bonnie 3 Seat Wagon (2 of them)
1969 Bonnie Brougham (4dr Hardtop & Cvt)
1969 Grand Prix SJ (2 of them)
1969 2+2 2dr Hardtop (Canadian model)
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