To clarify:
If you can't find a "commodity" version of the new vehicle you are looking for, you don't have any leverage. When it's rare (desireable or not) you can't price shop it like others. I just bought a 2020 F-150 and found basically the exact same configuration (exactly the way I wanted) and bought it for $3000 under "invoice" price, $6500 under MSRP. Got quotes from 13 dealers first in a 500 mile radius and you would be amazed what the range was: 3 of them were right around this same (great) price point, all the way up to $7000 more! Had it delivered and couldn't be happier.
"Invoice" prices are a scam nowadays for manufacturers to get you to anchor to a price.
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