As you may know, we still have ESSO here and they rebooted the whole campaign with the tiger mascot and logo and they were very successful with it. People had tiger tails hanging out of their gas cap doors: they were made to compress to virtually nothing with the little door closed. At the time of the campaign, they highlighted classic cars in their advertising and you would see many classics with them. I'm sure that some of the classics had original ones from the 60's too.
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