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Old 01-20-2021, 09:18 AM
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The Champ The Champ is offline
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^

Dodge (and Fiat/Chrysler) is now Stellantis.

https://www.forbes.com/wheels/news/s...est-automaker/

Who knows what will happen to this brand?

Quote:
PSA CEO Carlos Tavares reportedly likened the effort to a fresh start in China, with PSA CFO Philippe de Rovira stating it wouldn't be reasonable to continue with so many brands and platforms under the Stellantis umbrella.

Stellantis will be the fourth-largest automaker in the world with 13 specific brands, not the least of which being giants like Peugeot, Citroen, Ram, and Jeep. The brands will retain their own identities – you won't see Stellantis badges or branding – but the creation of common platforms for all automakers will certainly be a significant cost-cutting measure. What that means for the dozens upon dozens of models in this family remains to be seen.

Perhaps of greater interest here, however, is how this talk of brand and model reductions for China might translate to other markets. Cost-cutting is certainly a goal of this merger, and if it's not reasonable to expect all these brands to exist in China, one can conclude the ax will fall elsewhere. Chrysler is barely surviving as a brand, and Lancia is a mere shell of its former self.
https://www.motor1.com/news/452763/s...sa-fca-models/