When the Infinity brand first launched, they ran an entire series of ads that did not picture a car and this was for a new brand! They owe a lot to Wangers for his groundbreaking ads of the 1960's. They were brilliant. BTW, Infinity took allot of heat from the automotive press for those ads. Trying to launch a brand without showing them the product.
https://www.youtube.com/watch?v=5rIUAuW6vLk