[mgarblik]

The new GM official corporate logo is probably not a big deal in the overall scheme of things, but I really don't like it. It is a softening approach to their identity. GM says it symbolizes their global commitment to electric cars and is supposed to look like an electric plug. To me, it looks like the change from a strong Upper case GM block to the soft curve, lower case gm, symbolizes the general lower level of importance gm has in the world market. Similar to what they did with the Oldsmobile logo, taking away the rocket and making it a swirling swoosh like a Toyota. Anyone remember "New Coke"? What do you think of it?

[thepontiacman]

Strange looking to me.

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[misterp266]

Nope, don’t like it.....

[newmexguy]

Terrible. Looks soft, or neutered. Really dislike it when logos are changed for the "sake of change". Other examples were when Popular Hot Rodding changed from their long standing cover logo, to the block letters. Why? Completely unnecessary. Another one is the change of the Miami Dolphins helmet logo. Or the "clearview" sign font on many states highway signs. Completely unneeded and a waste of money.

[The Champ]

This is significant logo change #4 for GM.



Of course their have been multiple subtle changes since '64.

[455Grandville]

They’re wanting a new image as Tesla is now 4 times bigger on the market cap.

[Old Goat Racer]

Wonder if the ( gmc ) logo will be small letters ?

[Captainofiron]

I blame facebook for kicking off the new dumb logo race

I will never understand marketing people

[Simple Man]

And just think of the million$ of dollar$ they will spend on changing signage, stationary, etc.

[Stuart]

Companies update or revise their corporate logos all the time, it's just a fact of life. Per Champ's post they've had the same basic logo for 57 years, which is probably longer than most.

[Jeff Hamlin]

That may be but it doesn't distract from IMHO being a very LIMP LOGO.

[Sirrotica]

Makes zero difference to me. I quit caring about GM on April 27th 2009.

[vertigto]

Looks like a cell phone icon...meh.

[mgarblik]

Not all companies try to change their logo to something barely recognizable. Since 1912, you pretty much knew what a Ford product logo would look like. The new soft gm logo could just as well be general mills making cereal.

[PontiacJim1959]

Simple explanation.

The GM logo is far too brash and manly and needed to be emasculated like most things in the world seem to be going. It is no doubt catered to women and the "soft spoken" proponents who will be pushing for and purchasing electric vehicles to save the environment and ward off the effects of climate change.

[Old Goat Racer]

Originally Posted by Captainofiron

I blame facebook for kicking off the new dumb logo race

I will never understand marketing people

Wasn't JIM WANGERS a marketing person ?

[61-63]

Don't like it.

[Firedup6975]

Originally Posted by 455Grandville

They’re wanting a new image as Tesla is now 4 times bigger on the market cap.

Something to do with the electric cars right?

[Firedup6975]

Originally Posted by PontiacJim1959

Simple explanation.

The GM logo is far too brash and manly and needed to be emasculated like most things in the world seem to be going. It is no doubt catered to women and the "soft spoken" proponents who will be pushing for and purchasing electric vehicles to save the environment and ward off the effects of climate change.

I’m a Women and I like the bolder font one. Not this new one looks to millennialish for me. Yuk!

[indymanjoe]

Government motors. Looks about right. soft and easily offended.