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-   -   1970 Formula (https://forums.maxperformanceinc.com/forums/showthread.php?t=836048)

Held for Ransom 11-30-2019 08:07 PM

1970 Formula
 
Anyone know anything about this Formula? It's right down the road from me.

https://minneapolis.craigslist.org/a...029159480.html

Baron Von Zeppelin 11-30-2019 08:53 PM

1 Attachment(s)
Wow
Wow again
Looks like a real honest car with no excuses .
And VERY Well Kept for a Northern Car.

Invoice has both a Credit Memo and a Debit Memo, that's a wild scenario.

A little surprised at first by all the Promo Lingo written on the Invoice.
Evidently Pontiac was also involved with that contest, since it was in Detroit area.
A new car is a helluva prize for just a radio station contest alone.

The handwriting matches the Memo's , and the Memo's match other examples of same type CMD's from various other invoices.

Bonafide

https://forums.maxperformanceinc.com...1&d=1575161767

keith k 11-30-2019 11:14 PM

Never seen or heard of it before....

Agreed looks to be a very correct and original car. Still has the open face alternator, even.
I'm a fan of Motor Wheel Spyders..., but they look a little lame with the centers painted blue. And those look like 14 x 6's ... a bit on the small/skinny side. I wonder if they've been on the car since its days as a contest prize? There's no wheel option on the PHS, so it would have had caps off the line.

A few nits:
There appears to be a hole in the top of the RH quarter panel...? (a CB antenna there, once, maybe?)
Tailpipes are wrong (as are the mufflers under the rear seat... whole exhaust system basically -- but it probably sounds good)
Interior door release handles are missing the black trim, and the drivers armrest vinyl is starting to delaminate
It's been enthusiastically Ziebarted (all the yellow plugs along the rocker), which may be why there's none of the original red oxide e-coat visible on the bottom, either
Front of console once had something drilled/mounted into it
Orange air cleaner...?

Asking price seems very reasonable if everything works and it drives fine.

gloryrestoparts 12-01-2019 12:23 AM

oh my!!!!
me likey, me likely a lot.

HO Kenny 12-01-2019 08:57 AM

Very nice. If your going to re paint it, why didn’t they plug the hole!

Held for Ransom 12-01-2019 12:39 PM

It sold right away on Saturday.

Not only was the air cleaner orange, but it looked like the flappers appeared to be MIA (may have been a repop). You also missed the missing lighter.

Baron Von Zeppelin 12-01-2019 02:06 PM

I noticed all the stuff you guys mentioned except for the hole in the quarter panel.
:o that was very unexpected - abnormal

Was also missing interior door handle latch escutcheons on both sides.

A really really great car overall - no doubt. And wasn't majorly overpriced.
Best dealer offering/ad/pics/disclosure i have seen in a while too.

Hope someone comes up with more of its early history.
Was "New Market" the ad agency that came on board after Wangers company ?

Held for Ransom 12-01-2019 02:40 PM

"key market" would probably be a marketing term and not related to a name. Probably saw a lull in the sales of the new Firebird.

unruhjonny 12-01-2019 02:58 PM

that's great this it sold so quick!

it's kinda funny to me;
thst the car has so many options, yet no gauges!?

johnta1 12-01-2019 03:48 PM

I have seen a lot of Formulas with no gauges.
(mine has no gauges also)


Always wondered if people thought that the gauges were included?
About like the console on automatics.


:confused:

Held for Ransom 12-01-2019 04:17 PM

Quote:

Originally Posted by Baron Von Zeppelin (Post 6086588)
Was also missing interior door handle latch escutcheons on both sides.

I think that's what Keith meant in his post of "Interior door release handles are missing the black trim".

I'm almost expecting this car to pop up on eBay within the next couple of weeks by Restore A Muscle Car.

'ol Pinion head 12-01-2019 11:38 PM

Quote:

Originally Posted by Held for Ransom (Post 6086627)
....
I'm almost expecting this car to pop up on eBay within the next couple of weeks by Restore A Muscle Car.

Heard the Formula is in very good hands.

Norwood 12-02-2019 12:48 AM

I would have liked to have it in my “good “ hands.

Judge273 12-02-2019 08:02 AM

Great price and cool car too.

starlightblack 12-02-2019 12:59 PM

2 Attachment(s)
The Detroit radio promo probably originated with the format from Boss Radio in Los Angeles which had relationships with other RKO radio stations across the country, possibly including Detroit. Car had a bunch of coins put in the trunk and you had to guess the weight. I have a friend who is a whiz at combing old Newspapers online - he found these ads:

starlightblack 12-02-2019 01:00 PM

A Boston station gave away a '70 Formula as well - same format, guess the weight.

Transamric 12-02-2019 03:52 PM

Quote:

Originally Posted by starlightblack (Post 6086852)
The Detroit radio promo probably originated with the format from Boss Radio in Los Angeles which had relationships with other RKO radio stations across the country, possibly including Detroit. Car had a bunch of coins put in the trunk and you had to guess the weight. I have a friend who is a whiz at combing old Newspapers online - he found these ads:

Thanks for posting that. Great pics of a bygone era.
Only too bad they had to jump up on the hood. ARRRRGGG!

Held for Ransom 12-02-2019 05:41 PM

Quote:

Originally Posted by 'ol Pinion head (Post 6086723)
Heard the Formula is in very good hands.

Headed back to MI, from what I hear. Don't know who's hands got it.

Cool on the promo pics. Didn't even think to look at other states. It would be interesting to see the invoices on the others and how many were giveaways.

Baron Von Zeppelin 12-02-2019 06:07 PM

Quote:

Originally Posted by starlightblack (Post 6086852)
I have a friend who is a whiz at combing old Newspapers online - he found these ads:

That was amazing to find that stuff !

It looks like this Formula was shipped out April 24 ... best i can tell.
That falls in line with some other VIN's close to that VIN also.

The promo picture car has wheel opening moldings and R2 wheels with trim rings. fwiw

SD455DJ 12-10-2019 07:41 AM

Very cool Formula! Weird that it has no gauges & tach...but a lot of the good stuff!

Dennis


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