Suggestion about your home page banner ad.
 

When I pulled up the site today, the ad on the page yelled "This week only, 10% off Hurst Replica wheels." I was interested, but the ad wasn't a link. So - I went to your catalog and searched "Hurst," and was given no results.

There have been many times I've been tempted by that ad, but was unable to find the product in your catalog. I think making that ad a link to the product would sell you a few more pieces.

I got a lot of results...
Did You change from item number to item description when You searched?