To the marketing effort:
I'm channel surfing this morning and run across a show about this "drifting" nonsense. Yep, just as I thought, it's just a ricefest. Anyway, what FACTORY SPONSORED (marketing)vehicle was the star of the show for all these misguided children? The 2004 "GTO"! Who is the target market again? Does Pontiac even know?
It gets better! Next I see the teaser for the next "Grandmaster Puff Daddy, Pimp Your Ride" episode. Some poor car is going to get a set of spinner 22's, a big "phat" spoiler, and God only knows what else. Can anyone guess which car it is? A 2004 "GTO". I'm not sure if GM provided the car, but it sure smells like product placement to me.
I didn't think Pontiac could do worse with their marketing of the car, but guess what, they did. I guess we can expect a boost in sales from the "get sideways in the high school parking lot" crowd as well as the 'hood.
Good job Lutz!
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