I wouldn't say they're ignoring them, I'd say they just haven't quite figured out who they are yet.
Personally, I'd hate for the yuppies to discover this car anyway - one of the fun things about owning any muscle car is handing some beemer-driving yuppie his behind when he thought he was going to walk all over you.
While BMW makes a great car, I'd guess at least 90% of their sales are status sales - only about 10% of the beemer owners actually appreciate the car's performance. It's those 10% that I think this car can successfully target.
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