I think it was a cost cutting measure, about that time Pontiac eliminated the dash emblem, the rear quarter chrome trim, the trunklid chrome trim and replaced the vinyl coated and padded pillar posts with painted metal ones.
Perhaps we can trace the beginning of the end of GM to this decision about dash emblems. In all seriousness cost cutting right where the customer interacts with his car everyday is just plain dumb.
By the way that emblem probably cost GM about 7 cents not 73 cents.
Sorry for the off topic rant but I am a born and bred GM man who bought his last new GM car many years ago (my last three in a row are non GM after having nothing but GM all my life)
On the driveways of my street I counted 40 cars last night, 4 were GM's and two of those were SUV's, one was a ten year old minivan and one a rental stickered cobalt. The rest were Toyatas, Hondas, MB's, Bimmers, Subaru's etc.
And not one of them was bought because they were cheaper than an equivilant GM, to the contrary they always cost more than discounted rebated, 0%ed GM's
Sadly I don't see things getting better, to sat the least with politicians, beaureacrats and union organizers now running GM.
RIP GM
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My Break Away Squad
1969 Fbird (base OHC, 350, 400HO & Sprint Cvt’s - 400HO & TA ht’s)
1969 Custom S 2dr ht
1969 LeMans (2dr & 4dr ht & Cvt)
1969 LeMans Safari wagon
1969 GTO (2 Cvt, 2 ht & Judge ht)
1969 Cat (3 Cvt’s & a 2dr ht)
1969 Ventura wagon 2 seat
1969 Exec 4dr post
1969 2 Bonnie Cvt's & 2 wagons
1969 Bonnie Brougham (4dr ht & Cvt)
1969 Grand Prix 2 SJ’s
1969 2+2 2dr ht (Canadian)
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