[graycav56]

I just did some more snooping on their circulation figures (slow day at the office) and see that they had issues (pun intended) across the board.

Now figures can lie as we all know, but this is what I surmise based on some of their USPS statements. They usually put these in the Dec or Jan issues.

Magazine Press Run Paid Subscriptions
Pontiac 19370 9724
12094 62.44% 7395 76.05%

Corvette 19542 11145
11642 59.57% 8661 77.71%

C&P 24551 20484
21426 87.27% 18493 90.28%

Mopar 20432 10112
8223 40.25% 5787 57.23%

Mustang 14391 5477
5220 36.27% 3581 65.38%

Muscle Car 17736 9830
9002 50.76% 7092 72.15%

The upper number represents their average figure for the preceding 12 months. The lower number is the number for month closest to filing date. As you see, Cars and Parts was their most steady title (also their most expensive) holding at a 90% rate. Mopar for some reason was getting crushed.

You can tell the company was trying to get their press run aligned more closely with paid subscriptions, with Pontiac going up from 50% to 61%, Corvette up over 17%, C&P up less than 3%, Mopar up 21%, Mustang up over 30% and Muscle Car up 23%.

I'm NOT a publishing professional, so I suppose newsstand sales may skew this somewhat.

SORRY GUYS, BUT I CAN'T GET THESE COLUMNS TO LINE UP!