This happened last year when Danica won the pole for the Nationwide Daytona race. They had the SpeedTV crew talking about the upcoming Daytona 500 that would occur the next day, and they kept cutting away to get Danica's thoughts, live from the pits. They acted like she was Richard Petty, wanting to get her insights as to the track conditions, and what it was like to run at Daytona.
Rusty Wallace had to really swallow his pride as he asked Danica what the best groove was to run. That's like having Bono from U2 asking some front man from a newbie band what's it's like to be in front of a big crowd.
Typical media overhype, that's all.
As for Milka and Danica, this was a classic clip from 2008.
http://www.youtube.com/watch?v=1LXDEPrIr9I
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