Earlier this month, NASCAR Chairman and CEO Brian France said he was “not satisfied” with the current points structure. “We think we can make some tweaks that continue to incentivize risk-taking, racing harder and so on,” he said. Drivers, on the other hand, have said they can't run any harder than they already are and can't take more chances that they already do.
As for NASCAR, vice president and chief communications officer Brett Jewkes said the organization will have no comment until later in the month. “[We] have begun the process of briefing key industry stakeholders on potential concepts to evolve the Sprint Cup championship format,” he said in a statement. “This dialogue is the final phase of a multi-year process that has included the review of extensive fan research, partner and industry feedback and other data-driven insights.
“[We] have no plans to comment further until the stakeholder discussions are complete. We hope to announce any potential changes for the 2014 season to our media and fans very soon.”
Fan Research Question #1 should have been: Why are our race series no longer relevant, exciting or entertaining to you?
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