Bummer. I'm a print media kind of guy. Still subscribe to the local paper, I know subscribers have really dropped off in my neighborhood. I'm among the few holdouts. When I was a paper boy, I'd guess 90% of homes in my Philly suburban neighborhood took the Sunday paper and probably 65% took the daily. I doubt 15% of my neighbors take the paper where I live now and the median age around here is probably 50. In younger neighborhoods, I doubt anybody subscribes.
HPP runs thru Sept 2017,
!
And I already subscribe to Hot Rod. So I guess I'll be getting that mag for a long time.
Feel bad for the employees. My sister is a specialty mag e-i-c. The mag titles she has worked on have undergone a lot of changes and consolidation in the past few years as they try to figure out how to remain profitable in the digital age. When she was named to her present position, she told me something to the effect that she was charged with making the digital side of the mag profitable. If that couldn't be done, she indicated they wouldn't survive.
Mags and newspapers just don't offer the immediacy most people want.
Print media definitely seems headed for the dust bin of history. And not just auto mags.