"Rust and Dust" they used to call it. Rustproofing and Scotchgard.
The Pontiac dealer (Key Pontiac, Elmhurst, IL) made the original owner of my Grand Am order the car with air conditioning. The story goes that if the financing fell through, they would have had a hard time selling a non-AC car. He was 19 at the time and this was before there was such a thing as instant credit checks.
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