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Originally Posted by Alvin
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Doesn't surprise me that you would bring it up, though...
But what is their to talk about?
I've known since 2003 when Sprint/Nextel first bought the NASCAR sponsorship that they would have to bailout on this someday. They have one of the worst networks in the country and never could afford this sponsorship.
They thought that having a a premium sponsorship would make people forget they have a crappy product.
And even though Sprint still has to pay NASCAR for the 2015 and 2016 season, they won't be bringing their 15,000-square-foot Sprint Experience interactive display area at NASCAR tracks anymore - not that it really matters.
Having been to many races over the last 12 years, I can tell you that the Sprint Experience was never even close to what Winston used to do when they were the title sponsor.
By becoming the NASCAR title sponsor - they booted the companies that bought Alltel (now Verizon) and Cingular (now AT&T) from being able to be involved in the sport. Alltel used to sponsor Ryan Newman with Penske and Cingular used to sponsor Jeff Burton with Childress.
For Verizon and AT&T - that was a bad deal. For Sprint - they should have used those millions of $$$ to build a better network.
It didn't take NASCAR long to replace Nationwide as the sponsor for the lower series. And Nationwide only dropped that sponsorship so they could devote more time and money to Dale Jr.
If you have a good product - a NASCAR sponsorship makes you money!