Tom, this one has the exact drivers you cited same order, it is Famous Birthdays. Does this look like the site you quoted from?
Link :
http://www.famousbirthdays.com/profe...cardriver.html
The first link I posted is how they arrive at their "Celebrity Status". How their boost button works, etc.
FYI I googled "Most Famous Race Car Drivers" and arrived at that site. That site has the exact same drivers in the same order you quoted from.
I apologize if it's not the same site, however having the top 10 in the same order of your post seems more than coincidental. I then researched on how they arrive at their listings and order. That was the first link, the second link is the actual list.