17-991 would have been the Zone office in Jacksonville, FL. Possibly a Company Car build.
In part, from John Wallace Dealer Code List:
08-020 Arthur Pontiac, Inc., 3077 Mayfield Rd. at Lee, Cleveland Heights, Ohio, operated at that location from 1959 to 1984 from what I can tell.
03-401 Regester's Pontiac, Inc., State Rd. & West Chester Pike, Upper Darby, PA (originally Bushong Pontiac then became Regester's Bushong Pontiac, I believe by '63 it was just known as Regester's Pontiac).
10-464 Frank Shaver Pontiac Inc., 5800 Hohman Avenue, Hammond, IN (this one is a little confusing, the Hammond store was opened in 1935 by Frank's father, Eugene Larue (known as E.L.) and I believe simply called Shaver Pontiac. Frank had Shaver Preferred Motors in East Chicago, IN from 1948. When E.L. died in May, 1960, Frank took over his father's dealership under the Frank Shaver Pontiac name. I don't know for sure if it was known as Frank Shaver Pontiac or Shaver Pontiac, but I believe the formal business name would have been Frank Shaver Pontiac, Inc.
09-649 Sam Swope Pontiac, Inc., 126 Breckenridge Lane, Louisville, KY, Swope already had been in biz as a Chrysler-Plymouth dealer, switched brands when he got the Pontiac franchise in 1961. He relocated to a brand new facility at 4311 Shelbyville Rd. in 1966 and proceeded to expand his lines, remaining at that location until the late '80s. The company remains in biz today (not sure when they gave up Pontiac). The building that Swope originally occupied is now used by an AAMCO Trans shop today along with a couple other businesses.
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