"the name goat was conceived " by who?
"The advertising gimmick"-was the name "goat" ever used in an adv.??
"didn't like the namesake linked to an animal" other than "tiger paws" and a tiger jumping out from under hood.
"Tiger in your tank" was an Esso/Exxon creation.
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GOOD IDEAS ARE OFTEN FOUND ABANDONED IN THE DUST OF PROCRASTINATION
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