One thing about the BJ event. You have to remember a lot of the people buying there are not too concerned about the real value of the vehicle. What we consider "outrageous" and way over "value" is of little concern to them. If they like the car and they want it bad enough they will buy it. To them BJ is entertainment and a big party. The prices at BJ don't really reflect the "street value". Yes it will move the bar up some but it is unlikely you will see these prices repeated often.
BJ and Mecum have become "entertainment events" as much as auctions. The TV coverage has expanded as well as the content they create for the broadcast. They realize the popularity of reality TV shows and spend a lot of resources "marketing" their image and products. If they can build a viewership they create another revenue stream that could be very profitable.
MarkC
|