I've had the same problem, and it has grown much worse the past year. You're right, the Do Not Call list is useless. I have caller I.D. and avoid picking up as much as I can. Now that some of them are channeling through local systems it's getting harder to avoid.
It used to be they would ask for "the owner", or "the person in charge of" XYZ. Now, most of them ask for me by my first name. Depending on the demeanor of the caller I will either try and politely end it, ask them to hold on while I get the person they want (lay the phone down), just lay it down while they rattle on, or simply hang up. The biggest abuser for me is the card processing industry.
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