The late Eric White had price sheets. His book shows the SRP for the Group options.
According to my calculations, there was no difference in the SRP of the Group vs. the individual option prices in '64.
Attached is an older piece (may have been from 1962, I forget) that says, "Buy accessories BY THE GROUP and save!" But I don't have any pricing for individual options to compare that one to. And I don't even know if this piece was intended for dealer eyes only or reflects retail pricing.
I do have evidence that there was no difference in '64. I have copies of original (not repro) '64 Window Stickers and the options are always listed individually even in cases where all of the options from the Mirror Group or the Lamp Group are included and the pricing is always same as when that option is ordered by itself. That wouldn't make sense if the Group was discounted.
The only exception I've ever seen was an original '65 Window Sticker for a Tempest which was ordered with the Sales Code 064 Décor Group. In that case, it does not list the individual option pricing, it shows:
DECOR GROUP (empty space which won't format in post) 064 (space) 40.36
CONSISTS OF
STEERING WHEEL-DLX
MOULDINGS-DECOR
WHEEL DISCS-DLX
The Décor Mouldings could NOT be ordered individually, they only could be had with this Group so perhaps it was different for that reason.
I have often wondered if the Dealer Invoice Price was reduced when Groups were ordered.
If that was the case, the dealer could then enhance his profit or pass along savings to the retail customer. That would certainly make sense and it would incentivize dealers to order cars with Group options which was more profit to PMD too.
BTW, you can't say Accessory Group 1. To further clarify what I posted, the 06x Groups were coded at the left end of the Box, the 07x Groups were coded in the middle of the Box, and the 08x Groups were coded at the right end of the Box. The position of the digit within the Box identified the Sales Code of the specific Group.
Just like in the other Boxes, if multiple 06x Groups were ordered, you would "add" them together so if you ordered 061 and 062, you'd see a 3 at the left end of the Boc. If you ordered 081 and 084, you would see a 5 at the right end of the Box.
07x codes were used for Police Group and Taxi Group codes.
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