If you work out the lumens ... the strip has 300/ft ... would take about 12' to equal a typical LED hanging shop light, at about the same price (for a nice LED shop light). The shop light you can just plug right in, the strip is going to require a 24v power supply for each max strip length.
I used a similar product for the lighting inside the mini paint booth I built for small parts. Works nice, it was a plug in strip. I can see it for the "bottom of a shelf" lighting where clearance is limited. But you can get similar products in a finished item that you just plug in.
I very seriously doubt that hotel lobby picture in the ad is using those LED strips.
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