"... I never really understood the whole brand loyalty thing..."
No, I suppose there are a LOT of younger guys who don't understand. They just don't get it.
But, there are still a few of us old codgers around, who DO get it. We were here when the first GTO hit the streets. We remember the Tri-Power 4-speed GTO's that cruised the streets of our little country towns. And we remember the Ram Air GTO's & Firebirds. We remember the 455HO's & SD455's.
Naw, they weren't efficient, like the smaller, late model, FI engines. But they had soul. And they made that certain rumble of power that us young guys loved. They'd burn rubber & haul butt. And if you hopped 'em up a little you could win races. Many of us that lived thru all that can never forget, & we'll never switch.
So, I'm one of the old guys who definitely does "understand the whole brand loyalty thing" !