I think what this guy is saying is closer to the facts. The dealers do not make a lot of money selling small trucks they make money on larger truck sales. The dealers have marked trucks up so high people can not afford them or willing to pay 100k. That is all dealers Chevy Ford and Dodge with dealer markups it is insane what they are asking for vehicles.
Speaking of trucks look at this beauty I had seen at a garage sale
https://youtu.be/8uAX0oWRW7c