I've used all 3 different manufacturers.
Soffseal looks good but is hard as a rock and makes it hard to get the doors and trunks closed. Maybe it improves after some years, but I never had good luck.
I have used Metro before and it is definitely softer and fits well, but in my experience it didn't last in the SoCal sun and rips considerably easier than I wished it did.
Steele Rubber is a good compromise for the full size car weatherstripping and A-body. I used them on my '72 Lemans, '69 Lemans, and '73 Grand Safari and while it was stiff at first, it worked itself looser over time. It also had the occasional water leak problem but how much of that is just the car being 40-50 years old. The crank windows on my '69 didn't have a problem with sealing and moving, but I had to really lube and clean out my '72 power window assemblies to get it to go up and down smoothly and still seal.
Just my personal experience. I know the Steele Rubber stuff is more expensive than the others but in my opinion and experience it has been worth it for the long haul. Be wary about certain body styles, not all rubber for a wagon is made by anyone.
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