Quote:
Originally Posted by ta6point6
IMO GM should have done away with GMC a long time ago. The Chevy and GMC truck is basically the same thing, yes the GMC is supposed to be more refined truck but to such a small degree it does not matter. Even if GM thought they would loose the GMC crowd to Ford or Dodge trucks GM has been losing customers anyway.
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I agree with your post but understand there was little to gain for GM by doing so. Other than saving a few bucks in tooling costs for different exterior trim and emblems, they are the same vehicles, as you said. But GM makes more money on each GMC sale because the price structure built in. Customers know Chevy are the "Cheap" trucks and GMC are the "nicer ones" They have been conditioned. "Cheap" is tongue in cheek when a Chevy pickup in medium trim level is 70K!!. Also, the existing dealer structure had GMC as a truck division for Buick, Cadillac, Pontiac, Oldsmobile divisions. With Cadillac and Buick left, GMC was their truck to sell without having to carry Chevy cars and SUV's. Yes they could have killed GMC off. Not sure they would have gained much.