To my knowledge, tires in 17" fitments have almost never been offered with raised white lettering.
Any place you've seen white lettering on a 17" fitment tire, it was likely painted on or applied as a sticker by the owner. The tire paint pens are less expensive, but suffer from the same issues people complain about with the BFG lettering, it tents to brown and chip away. Most cars I see these days that have good looking white lettering use stickers.
This is one such brand that can customize whatever you want to say.
https://tredwear.com/