67-69 Firebird TECH Includes 69 TA.

          
 
 
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Old 09-08-2025, 10:43 PM
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north north is offline
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Btw, the underlying reason that GM Canada created these unique Pontiac, Beaumont and Acadian models is related to the Canadian dealership structure.

With its lower population, much lower population density and lower standard of living GM Canada needed a different distribution system than in the US. In order to get the main volume brands to as many cities as possible GM Canada had almost all dealers be chev-olds or Pontiac-Buick (either could also carry Cady if the market in a given area justified it.

The problem of this twinned dealer line system was the low end. A Pontiac-Buick dealer trying to sell American Pontiacs couldn’t compete with Chevy pricing so in areas were there wasn’t room for both types of dealers a Pontiac-Buick dealer had no chance against local Ford and Plymouth dealers.

So GM Canada produced a Chevy based Pontiac instead. Here is the math: using 69 as an example , the cheapest real Pontiac full-size (Catalina) cost about $400 more than the cheapest big Chevy (Biscayne). This was because the Pontiac had a bigger heavier chassis, big 400 versus a Chevy six. This price difference was almost 15%. The Canadian Pontiac (Laurentian) was only $50 more than the biscayne, less than a 2% premium.

This concept worked out great, ironically because of the justified higher market perception related to American Pontiacs buyers in Canada saw these Canadian Pontiacs as a great value. Unlike in America where Chevy outsold Pontiac about 2.5-3.5 times, in Canada those Pontiac models actually outsold full sized chevies!

The Beaumont and Acadian models didn’t match the success of the big Canadian Pontiacs (probably because they didn’t look different enough from their Chevy competitors) but still sold well.

This also worked out well since GM had to produce a certain number of cars in Canada anyhow to avoid stiff Canadian tariffs on the cars they imported to Canada from the US.

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My Break Away Squad
1969 Fbird (base OHC, 350, 400HO & Sprint Cvt’s - 400HO & TA ht’s)
1969 Custom S 2dr ht
1969 LeMans (2dr & 4dr ht & Cvt)
1969 LeMans Safari wagon
1969 GTO (2 Cvt, 2 ht & Judge ht)
1969 Cat (3 Cvt’s & a 2dr ht)
1969 Ventura wagon 2 seat
1969 Exec 4dr post
1969 2 Bonnie Cvt's & 2 wagons
1969 Bonnie Brougham (4dr ht & Cvt)
1969 Grand Prix 2 SJ’s
1969 2+2 2dr ht (Canadian)
 


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