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Old 11-30-2010, 09:54 AM
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graycav56 graycav56 is offline
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Join Date: Jun 2009
Location: York, PA
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My guess is that Amos has TONS of content sitting on the shelf that they can throw at Auto Enthusiast. I'm thinking that articles take anywhere from six months to a year to make it from showfield to printed page, so even if they kept ALL the magazines, they could keep publishing without much development time for at least six months.

Now add that they are cramming a ton of titles into one omnibus rag, they could probably continue to crank out the magazine for several years with only updates in the news portion and editorial content.

I suppose the best way to determine the future health of the magazine will be to see if there are stringers out there taking photos and interviewing folks at the various shows. Granted many will be free lancers, but they may tell you if they are looking to put their content into Auto Enthusiast or some other publication.

One thing I did notice was on their Statement of Circulation in the Jan 10 Issue, their Average Annual Press Run was 19,370, but that had dropped to 12,094 at publication time, which I think is in October 09. Their PAID subscription rate had dropped from 9,724 to 7,395 in the same statement. That kind of drop is unsustainable.


Last edited by graycav56; 11-30-2010 at 10:36 AM.
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