[SRR]

I had an 85 Grand Am with the "Tech 4" it was the slowest car I ever owned. It was very dependable and went 275,000 miles before it finally quit. Every time I drove it I would look at the word "Pontiac" on the steering in disbelief. After owning several GTO's and a 70 TRANS AM. It was quite a shock. Anyone remember the Daywoo Lemans? Another fine automobile lol.
I've been wanting an 05-06 GTO for a while now but they are ether beat to death or over priced.

[Longs]

To the original question, "could Pontiac rise again?". Not in any significant form, almost certainly not in any form.

It costs less than $1,000 to renew a trademark; even with almost no business justification GM would renew it just to prevent it from becoming abandoned or allowing others to profit from it.

[pont3]

I believe that Pontiac COULD become relevant again. Hyundai and Kia have taken away the traditional (non-muscle car) buyers, but I think even they are looking for something different and they don't care what name brand is on it. Fact is, it's not that people care what brand name is on a car, but the style, performance and price that will draw them in. That said, I believe that the average buyer nowadays has little connection to past Pontiacs and would likely view Pontiac as a newly discovered brand. Financially the brand may not be feasible, (at the moment), because Hyundai/Kia have quietly raised prices on their vehicles to the point there's no price advantage. In 2021 I paid 54k for a Cadillac XT5 premium luxury AWD. You'll pay more than that for a Hyundai Pallisade.

[1965gp]

I agree it makes sense for them to renew the trademark no matter what. We heard the same thing when Fiat renewed the ‘Cuda trademark a few years back.

I don’t think it will happen, but a few counter points:

Look how many people are talking about their Grand Am’s? GM has nothing to compete with a Civic or Accord. Kids love the Civic SI… performance varies from person to person and these are very much in demand. It would make sense for GM to be in this market

Dodge has left a muscle car void. How many of us bought V8 Chargers? I bought 4 of them. Dodge built a huge fan base and then bailed on them. All of the comments on social media posts are how no one wants the new electric charger. Someone will fill this void - it could be GM

This girl trans am owner (influencer?) on Instagram really just talks about her white WS6. She did a video about what happens when she tells people she drives an old Pontiac and the official GM account posted ‘We see you’ which seems very out of character for them.

I got an estimate for a gas powered generator yesterday- the kid was 24. Saw my Trans Ams and said that was his dream car. A late 70’s or 98-02. He even asked if he could take a pic with the Bandit car so there is still a following.

GM is a sh!tshow right now. Went all in on electric cars nobody wants, has very few if any cars with any character, doesn’t have a car for nascar (especially since Cadillac will be in F1), people are scared to buy their trucks because the engines fail, the list goes on and on.

If you were the right person and could admit that you completely misread your customer base you could build a case to bring it back but it’s highly unlikely.