[East]

The last Pontiac ever made was the G6 in 2010, pictured with assembly line workers.

[Nobuddy]

I wonder what an ad like that actually costs? Probably about the same as 30 sec on Cleetus McFarland's YouTube channel.

[BILL BOWMAN1]

Did it go somewhere? Mine are both in the garage.

[66sprint6]

I was thinking that, if anything, GM could just produce a little car called a GTO. You wouldn't need the whole Pontiac thing, and they could sell it at any dealership. But with the demise of these cars like the Mustang and the Camaro, the market is shifting to a completely different product solution.
But there's a ton of value in such a well known moniker. People who don't even know anything about cars recognize the brand. I'm sure that they're always exploring their options, knowing that they own it.

[mgarblik]

A little perspective. I was asked by the senior instructor at my school if my 62 Catalina could be used for a "prop" for the graduating class picture last week. I drove it down to the school and placed it where I was told. Class of 18 general repair technicians. Average age, 20 years old. Lots of questions. Who made that car? Pontiac?. I have never heard of or seen a Catalina? Was that part of GM? Bench seat, 4-speed? Did they come like that? I have heard of Trans Ams, was that part of Pontiac? I thought Mitsubishi made those. 4 ash trays, that's just crazy!. These students were 5 years old when the "last" Pontiac was built. They are the future new cars buyers, not the age most of us are. Why would GM bring the brand back? BTW, the students were very respectful and really liked the car, but I did see one kinda shake his head and mutter, I just don't get this car. Not so different than the way some of us feel about the new electric stuff.

[Held for Ransom]

No women, too bad.

[OG68]

I like to think of it with this perspective; What were cars like 60 years before when we were twenty?
When I was twenty, I liked cars from the 30s and early 40s as well as those from the 60s but had no desire for a Model T or brass era vehicle.