What is Database Marketing's purpose?

Database marketing refers to direct marketing strategies that use customer databases to pull targeted lists for direct marketing communications. These customer databases can contain all information about customers including their names and email addresses as well as purchase history and any other information requested.

It's a comprehensive process for identifying, gathering and monitoring information that is relevant to an organization's clients. The data required is obtained from many sources both internal and external, such as email correspondence, promotional efforts, sales information, social media, and email correspondence.