OK, I'll bite... Can you attribute the upswing in sales to the Holden import, or perhaps the industry-wide, record low interest rates that GM instituted a couple of years ago?
I don't know about your part of the country, but around here, nobody even knows the car exists. Kind of hard to use it as a marketing tool if nobody knows about it, don't you think?
My office peers, almost without exception, purchase cars in this price range (35k +). Do you know how many talk about going over to Pontiac to check out what they have? I'm not aware of one single person. I certainly hear a lot about BMW, Mustang, and the latest "hot ticket": The Dodge Magnum RT (I sat in one today as a matter of fact). Mind you, I have no facts to validate the Holden as a "halo" car, but it seems nobody around here
gives a damn about it.
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