Quote:
Originally Posted by mjm421
Again: Why do advertisers and politicians pick celebrities to endorse them or their product?
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"A celebrity endorsement can help build trust with current and potential customers, increase the chances of the brand being remembered, and attract a new type of audience. Endorsements also may increase the consumer's desire for a product. This is often achieved by implying that the particular celebrity is successful, talented, or attractive at least partly because of the product."
That being said the first person picked to endorse the product was not universally liked in the Pontiac community. I feel this led to some people to have reservations regarding the performance claims being made. Also, I seem to remember a lot of anti KRE high port rhetoric with allegations regarding casting quality and valve seats falling out. The high port has gone on to show great power capabilities and is considered a strong choice for a performance application. The high port has
proven to be a good head.