[mjm421]

Originally Posted by R 70 Judge

"A celebrity endorsement can help build trust with current and potential customers, increase the chances of the brand being remembered, and attract a new type of audience. Endorsements also may increase the consumer's desire for a product. This is often achieved by implying that the particular celebrity is successful, talented, or attractive at least partly because of the product."


That being said the first person picked to endorse the product was not universally liked in the Pontiac community. I feel this led to some people to have reservations regarding the performance claims being made. Also, I seem to remember a lot of anti KRE high port rhetoric with allegations regarding casting quality and valve seats falling out. The high port has gone on to show great power capabilities and is considered a strong choice for a performance application. The high port has proven to be a good head.

Thank you James! I remember one of the most critical of the HP's. Pontiac's own Piers Goober Morgan. The HP's are excellent heads. (especially in a certain Jim Robertson's hands) Good luck Friday brother!!!