I think it's a combination of two things. The car doesn't have its own identity - it's hard to tell from a grand am without a second look. Second, as some folks have already mentioned, GM doesn't seem to have a clue who to market this to. This car is supposed to be a halo car, not a rice burner.
However, Pontiac's learning. A couple of weeks ago, Pontiac on its website was telling us to compare the car to one of the volkswagens and some other totally different car, I can't even remember what because it was just not something I would ever consider. Now, if you go to the website and click on comparisons, they compare the car to the Mustang Mach 1 and the BMW 330, which IMHO are good cars to compare it to because it has raw power like the mach 1 and refinement like the beemer. They're getting closer to the mark.
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