[Alvin]

Read between these lines regarding "domestic" & "need to reach a more globally-diverse set of customers" and Stewart-Haas:

"The company would still like to sign Patrick to a personal services contract, and a spokesperson said it was looking to expand its international brand. NASCAR is much more popular in the United States than it is in other parts of the world."

From USA Today:

"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," GoDaddy chief marketing officer Phil Bienert said. "We have the utmost respect for Stewart-Haas Racing, and they've been phenomenal partners. In fact, NASCAR has been a tremendous domestic platform to help us achieve an 81 percent aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers."

"The news also comes as Patrick is in the final year of her contract at Stewart-Haas Racing. Both Patrick and team officials have expressed optimism that she'll sign an extension with the team, however finding funding is now also necessary to keep Patrick with the team, as GoDaddy was one of the four-car team's biggest sponsors."

GoDaddy moving to F1 Stewart-Haas 2016 Sponsorship?